May I

take a moment to chat about mayo! Hellmann's was rocking it out with NFL quarterback Will Levis last year. The QB has since been surgically removed from the roster by the Titans and the mayo folks, both splitting from the condiment confident pocket passer. 

With their latest "Hail Mayo" commercial, the company opted for a know-nothing-about-football approach to serve up their latest CPM attraction. The contrast in commercials, both in messaging and production value, has me following my heart, waiting for them to crack a few more eggs and stir up a dip-worthy demonstration of marketing so that we can all once again want to  have what they're having.